Showcasing Results Through Insight, Innovation, and Storytelling

This portfolio highlights my ability to turn challenges into results, blending research-driven insights, audience-centered messaging, and creative execution. From energy consulting to multi-channel marketing, my work spans industries and delivers measurable impact.

Click on the logos below to explore the stories behind these brands and the value-driven strategies that brought their missions to life.

Energy Research, Consulting & Project Development

As Co-Founder and VP at ProtoGen, I led consulting and project development initiatives for renewable and distributed energy solutions, including solar, batteries, wind, hydrogen, power generation/CHP, and microgrids. My work included feasibility studies, financial modeling, and market research, helping clients identify opportunities and mitigate risks. I also developed and executed targeted marketing campaigns that generated high-quality leads, established brand trust, and streamlined operations with a custom marketing technology stack.

Marketing & Communications

Insurance

As a Senior Copywriter and Marketing Strategist, I developed and executed multi-channel campaigns to connect with pet owners and strengthen Petplan’s brand identity. My work included creating editorial content, PR initiatives, and storytelling campaigns that resonated emotionally and built trust. I also contributed to business growth by writing a strategic plan for expanding into the veterinary market.

Healthcare

I developed strategic healthcare campaigns that spotlighted essential services like emergency care, robotic surgery, weight loss surgery, orthopedics, and concussion treatment. These initiatives combined clear, empathetic messaging with compelling visuals to educate patients and build trust.

For example, I showcased the precision and patient outcomes of cutting-edge robotic surgery technology and highlighted safe, individualized solutions for weight loss surgery. By aligning content with patient needs and values, these campaigns drove patient engagement, strengthened confidence in care quality, and increased service inquiries for advanced care offerings.

Senior Living

I collaborated with account executives, strategists, and art directors to create cohesive marketing strategies for the continuing care retirement community market. These initiatives included refreshing visual identities, designing impactful print collateral, and launching engaging social media campaigns tailored to prospective residents and their families.

Centered on themes of dignity, quality of life, and community, these campaigns blended professionalism with warmth to connect emotionally with audiences. The result was revitalized brands that increased engagement and strengthened trust with prospective residents and their loved ones.

E-Commerce

As a Senior Copywriter and Marketing Analyst in the premium cigar industry, I directed creative marketing strategies that combined storytelling with data analytics. By executing targeted campaigns across email, social media, print, and radio, I increased engagement by 50% and generated millions of dollars in revenue. I also developed the “Famous Hayward” persona, creating a distinctive voice for brands like Famous Smoke Shop and Cigar Advisor, delivering a cohesive and engaging presence across platforms.

Consumer Goods

At EmpireCovers.com, I transformed technical insights from competitive engineering reports into compelling consumer messaging. By emphasizing key performance metrics like tensile strength, shear strength, and UV resistance, I positioned EmpireCovers as a trusted leader in high-performance protective solutions, driving customer education and sales growth.

Portfolio