Professional Profile

Photo by Kevin Burkett / CC BY-SA 2.0

Delivering Data-Driven Solutions and Creative Strategies Across Industries

I combine analytical rigor with creative storytelling to deliver impactful solutions. With expertise spanning energy research, strategic consulting, and marketing communications, I thrive at the intersection of data-driven insights and engaging narratives. My work spans industries, including power, renewables, healthcare, and consumer goods, driving measurable results and meaningful connections.

Professional Summary

With 20+ years of experience, I excel at turning complex challenges into actionable strategies. From leading industry research to crafting innovative marketing campaigns, I bring a unique blend of analytical rigor and creative storytelling to deliver impactful solutions across power, renewables, healthcare, and consumer goods.

Key Skills & Expertise

  • Research & Technical Tools: Quantitative/qualitative analysis, feasibility modeling, GIS tools (QGIS, Google Earth), XENDEE, System Advisor Model (SAM), energy data sets, and advanced Excel modeling.

  • Marketing & Communications: Brand strategy, multi-channel campaigns, PR, and tactical execution.

  • Digital Marketing Tools: CRM, analytics platforms, content creation tools, SEO, SEM, and social media management.

  • Project Management: Leadership, stakeholder alignment, and on-time delivery using PM platforms (Trello, Asana, MS Project).

  • Creative Storytelling: Simplifying complex research into actionable insights and engaging narratives.

Professional Experience

Energy Research & Consulting

As Co-founder and VP at ProtoGen, I led consulting and project development initiatives across renewable and distributed energy sectors, including solar, batteries, wind, hydrogen, and microgrids. My work included market research, feasibility studies, and financial modeling, enabling clients to identify opportunities and mitigate risks. I spearheaded projects that informed investment decisions for over $100M in energy infrastructure and provided actionable strategies to integrate innovative energy solutions.

Marketing & Communications

  • ProtoGen: As Co-Founder and Marketing Lead, I built ProtoGen’s marketing engine to support business development and drive growth. I established our brand identity, developed strategic messaging, and created high-impact materials like case studies and white papers to address client pain points and showcase expertise. I designed and launched our website, managed agency partnerships, and integrated a marketing technology stack to streamline operations. Managing all marketing channels—including partner marketing, content marketing, PR, events, paid search, email, and social media—I developed targeted campaigns to promote renewable and distributed energy solutions such as solar, battery storage, CHP, and microgrids, driving adoption and generating high-quality leads.

  • Petplan Pet Insurance: Created multi-channel campaigns that combined editorial content, PR, and storytelling to strengthen brand identity and connect with pet owners. Leveraged emotional resonance and trust-building strategies to increase engagement and foster loyalty in competitive markets.

  • Famous Smoke Shop: Directed creative marketing strategies blending storytelling with analytics to execute email, social, print, and radio campaigns. Leveraged A/B testing and segmentation to increase engagement by 50% and drive millions in revenue.

  • LevLane: Crafted targeted marketing campaigns for healthcare and senior living clients, blending empathy and education to build trust. Developed messaging strategies that delivered measurable results and strengthened client relationships in highly sensitive industries.

Core Values

  • Empathy: I prioritize understanding stakeholder needs, whether translating complex energy data or crafting campaigns that resonate with diverse audiences.

  • Innovation: From renewable energy models to creative marketing strategies, I blend technical expertise and fresh ideas to solve challenges and deliver value.

  • Collaboration: I bring teams together by aligning diverse perspectives and fostering seamless execution, whether leading cross-functional energy projects or managing multi-channel marketing campaigns.

  • Excellence: I deliver high-quality results that exceed expectations, whether conducting in-depth market research, designing strategic marketing plans, or executing initiatives that build trust and drive measurable success.

Notable Achievements

  • Led feasibility studies for renewable energy projects valued at over $100M, supporting the development of 1,000+ MW of solar, battery storage, and distributed power generation capacity.

  • Implemented HubSpot CRM, streamlining workflows and improving lead tracking for increased sales efficiency.

  • Increased campaign engagement by 50% through targeted A/B testing, refined messaging, and strategic use of analytics.

  • Developed and executed brand messaging that strengthened client trust and drove adoption of renewable energy solutions.

Education

Indiana University of Pennsylvania | 1998 – 2003 | Indiana, PA
Bachelor of Arts: English 
Bachelor of Arts: German
Minor: Women’s and Gender Studies

Ready to collaborate?

Explore my portfolio to see the results I’ve delivered, or reach out to discuss how my expertise can help drive your success.