Kennedy Health Alliance

Kennedy Health Alliance was a premier Philadelphia-area health network that has since merged with Jefferson Health. I worked on their award-winning "I'm Not A Doctor" campaign, where I helped to establish a cohesive branded look and feel that could be applied across all marketing materials. The campaign's success relied on a design strategy that featured strong photography complemented by emotional headlines and sub-headlines. These elements were specifically designed to grab attention quickly, whether displayed on outdoor boards or integrated into print executions with longer body copy. The unified approach ensured that the campaign resonated across various media, reinforcing Kennedy Health Alliance's approachable, human-centered message.