Messiah Lifeways

Messiah Lifeways at Messiah Village is a trusted senior living brand in midstate Pennsylvania, known for its long-standing reputation for excellence and care. I worked on marketing their new independent living brand, "Village Square," in Mechanicsburg, PA, at the time of its launch. The goal was to introduce this fresh offering to potential residents while maintaining the trusted reputation of Messiah Lifeways. I helped develop messaging that highlighted Village Square’s modern amenities, active lifestyle, and the balance it offered between independence and support. Through strategic campaigns, we emphasized how Village Square would provide an ideal setting for seniors seeking a vibrant, community-focused living experience. The marketing efforts helped raise awareness and generate excitement for the new brand, positioning it as the perfect choice for those wanting to enjoy their next chapter in life.

Print Ads

Direct Mail 

The Village Square campaign featured a “lunch-and-learn” approach to driving inquiries and applications. When conversions began to trail off, we added a simple two-sided postcard to the campaign that reiterated event details and RSVP information. This tactic dramatically increased responses and subsequent conversions.