Rothman Institute

Rothman Institute is a leading provider of orthopedic care, renowned for its expertise in sports medicine, among other specialties. I worked on a campaign promoting their Sports Concussion Institute, which required me to develop a deep understanding of concussions, their impact on athletes, and the latest treatment approaches. This knowledge was then translated into clear, engaging messaging for Rothman's website and digital ads. The goal was to communicate the institute's specialized expertise in concussion management, ensuring that both athletes and their families could easily access important information and feel confident in Rothman’s ability to provide expert care. Through this work, we positioned the institute as a trusted leader in sports concussion treatment.