Rydal Park Senior Living

For Rydal Park’s "Spirited Living" campaign, I worked closely with a talented team of strategists, art directors, account executives, and the creative director to ensure the brand's voice and identity were communicated with precision and consistency. The campaign was supported through various channels, including Facebook posts, posters, and other marketing collateral, each designed to reflect the essence of the brand and its unique approach to senior living. We made sure that the "Spirited Living" message resonated strongly with the target audience, conveying a vibrant and active lifestyle that aligned with Rydal Park's values. By maintaining a consistent brand narrative across all touchpoints, we were able to reinforce the campaign’s impact and establish a unified, engaging presence for the senior living community.

Print Ads

Social Media Posts

Newsletters

I wrote the "Views from the Park" newsletter for Rydal Park, which was designed to spotlight the vibrant, active community and share personal stories from residents. The newsletter captured the essence of "Spirited Living" by showcasing the diverse experiences, achievements, and perspectives of those who called Rydal Park home. Through these resident stories, the newsletter conveyed the warmth, energy, and sense of belonging that defined life at Rydal Park, creating a powerful connection between the community and its readers. Each issue aimed to inspire and engage, reflecting the heart of the senior living experience in a way that resonated with current and prospective residents alike.

Events

Events programming is a key part of Rydal Park's "Spirited Living" brand truth, designed to keep residents actively engaged with their community. I wrote campaigns that promoted a variety of events, including a speaker series, live music, and more, all of which were essential to creating a vibrant, interactive atmosphere. These events not only offered entertainment and learning opportunities but also fostered a strong sense of connection among residents. To market the events, I developed a range of promotional materials—posters, programs, advertisements, and social media posts—to ensure these events resonated with the community and reinforced Rydal Park’s commitment to dynamic and spirited living.